Dr. Mehmet Oz hosts a popular TV show in which he promotes all sorts of medical treatments, some good and some – well, not so good. And once in a while, he tries to do a science experiment, as he did in 2011 with a badly flawed experiment on arsenic in apple juice.
Well, Dr. Oz has done it again. This time he wanted to re-examine a claim that he himself had made on an earlier show about green coffee bean extract.
In April 2012, Oz aired a segment on his TV show called “Green Coffee Bean Extract: The Fat Burner That Works!” On it he “this miracle pill can burn fat fast, for anyone who wants to lose weight.” Not surprisingly, sales of green coffee bean extract skyrocketed in response.
“A marketing apocalypse was ignited!” Dr. Oz pointed out in his show in September of 2012. “I was surprised by the firestorm,” he said.
Dr. Oz loves this topic, by the way. He’s run dozens of shows on weight-loss gimmicks, such as “The New Silver Bullet for Weight Loss” in which he promoted a new diet pill called Qnexa, and “Ancient Ayurvedic Secrets to Lose Weight”. But let’s leave those for another day.